This made me laugh recently. I didn’t get it at all the first time I saw it, but now I find it utterly hilarious. It’s PG Tips monkey meets the Calvin Harris ‘Acceptable in the 80s’ video; really brilliant. An irreverent, humorous take on intimate personal care that makes up for decades of awkwardness. I’m sure it won’t be long until someone takes offence and it gets pulled, but until then I hope it makes people switch to U. And it’s not just sizzle, there’s sausage too – it’s a fun, bright, exciting product. The ad is so perfectly targeted towards the intended audience and so refreshingly amusing. And their website is fantastic too.
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